As logistics operators push for item-level visibility without the size and cost of traditional trackers, Berg Insight says smart labels based on cellular, Sigfox or LoRaWAN reached 900,000 shipments in 2025 and could scale sharply by 2030.
For years, real-time tracking in logistics has been a compromise between accuracy, cost, and practicality. High-value shipments justify reusable trackers, but most pallets and parcels still travel with limited digital visibility—often confined to barcode scans at handover points. That gap has kept “where is it right now?” and “what happened to it in transit?” out of reach for many day-to-day flows.
New data from Berg Insight suggests smart labels are starting to move from pilots to early commercial scale. In a new market report focused on smart labels used in logistics operations, the analyst firm estimates that worldwide shipments of smart labels based on cellular, Sigfox or LoRaWAN reached 900,000 units in 2025. Berg Insight projects annual shipments will rise to 29.2 million units by 2030, implying a CAGR of 101 percent over the period.
The firm also sizes the market value at € 21.8 million in 2025, covering revenues from hardware, software and services generated by smart label solution providers. By 2030, Berg Insight forecasts market value to reach € 208.7 million, corresponding to a CAGR of 57 percent.
Why smart labels are gaining attention
The attraction is straightforward: logistics has long needed a format that fits “single-use” or limited-use tracking without the bulk and price point associated with conventional GPS tracking devices. Berg Insight argues that smart labels—described as ultra-thin and low cost—open up granular, item-level tracking scenarios that traditional cargo tracking solutions struggle to address.
In comments included with the report release, Berg Insight’s Principal Analyst Martin Apelgren frames the opportunity in terms of coverage rather than technology novelty.
“Smart labels powered by cellular or other WWAN technologies hold the potential to revolutionise shipment tracking”
He also points to an operational reality that many supply-chain teams recognise:
“The vast majority of pallets, packages and other smaller items within logistics are today not monitored in real-time. Traditional GPS tracking devices are typically too costly and bulky for granular, item-level tracking.”
Against a backdrop of disruptions and tighter service-level expectations, he adds:
“Lacking information about the location and condition of goods in transit is not viable in today’s environment”
An early market with multiple connectivity camps
Berg Insight’s snapshot highlights a market still split across connectivity options, with cellular, LoRaWAN and Sigfox all represented. On the cellular side, the firm lists Sensos, Reelables, Giesecke+Devrient, VISEMO and Moeco, as well as AT&T, Trackonomy Systems, Tag-N-Trac and Decklar among key players. For LoRaWAN smart labels, Berg Insight names OnAsset Intelligence, CubeWorks, Truvami, RAKwireless, Moko Technology and Trackpac. Linxens and UnaBiz are cited for Sigfox-based smart labels.
The competitive dynamic matters for IoT professionals because “smart label” is as much a system decision as it is a tag decision. Cellular and other WWAN-based approaches can align with global coverage expectations, while LoRaWAN can fit environments where enterprises or logistics providers operate their own network footprint. Sigfox remains present in the market landscape referenced by Berg Insight. The mix suggests procurement and integration teams will need to evaluate not only label hardware, but also network assumptions, platform integration, and operational processes for provisioning and lifecycle management.
Berg Insight notes that several companies remain in the development phase, while a smaller set of early movers have already launched products commercially. It adds that leading solution providers reached shipments of over a hundred thousand units during 2025, and projects that several providers may exceed one million units annually within the next few years.
For OEMs and solution integrators, the near-term takeaway is that smart labels are crossing into volumes where interoperability, service models, and deployment tooling become more than pilot concerns. If Berg Insight’s shipment trajectory materialises, the ecosystem will have to industrialise everything around the label—connectivity onboarding, data integration into logistics systems, and scalable operational handling—just as much as the electronics embedded in the tag itself.
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